Using good technology to manage email list

Database Emailer needed a database platform that could enable customers to search the database and query the data in multiple ways. Before Infobright, Database Emailer's IT department had to spend about 100 hours per week performing manual queries. The IT staff would run the query directly on their server and determine the number of records that met the customer's criteria. After reporting back to the customer, the number of records was often too small or too large for the customer’s needs, so they had to change the parameters and run another query. This became a time-consuming, expensive process, which slowed down the sales process and cost the company up to $1,000 per day in IT staff time.